Reviews

Don’t Wait for Customer Reviews. Seek them Out. Here’s Why.

Should you wait for customers to write reviews of your business? No, not necessarily. Here’s why we don’t advocate being passive about customer reviews. Customers Are Busy Like anything in business, positive customer reviews aren’t going to come to you automatically; many times, you have to pursue them or even ask for them. It is …

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How Customer Reviews Affect the Buying Cycle For Alarm Companies

What is the process by which consumers read your online reviews? A Harvard Business School study identified three stages in the buying cycle that are relevant to finding and reading online reviews. These are very relevant to alarm companies, so keep reading! The Discovery Phase At the beginning of the buying cycle, a consumer will …

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