NextDoor has exploded as the hot new social media app for communities around the country. Home services providers like landscapers, plumbers and electricians – as well as your national competitors like ADT, Brinks, Vivint and more – are constantly running ads in the NextDoor newsfeed. NextDoor is like the new Facebook, featuring updates from your neighbor across the street (as opposed to people scattered all over the globe). If you live in a community with an active presence on NextDoor, then you’ve seen what an amazing advertising opportunity the platform may present for your alarm company.
But if you’re new to the NextDoor ad game, you may not know how to get started – or, you may not have the time to manage an ad campaign effectively. Fortunately, the digital ads team at AlarmBrand can help. Here are few reasons to consider advertising on NextDoor, and some next steps to help you get started today.
People Want to Connect with Neighbors AND Services.
There’s a reason why online platforms for neighbors have grown exponentially in recent years: Now more than ever, people seek connection to their neighbors. While connecting to the global community remains important for some, making local connections has become a larger priority since the pandemic. People want to know “real life” people who live and work in their own communities. Many consumers want to support and do business with local companies rather than large corporations.
NextDoor is High-Intent Browsing.
Unlike Facebook, where people are not really looking to connect with brands or services, over 90% of users open the NextDoor app to get recommendations from neighbors for home services. Local Facebook groups and other forums can vary by reputation and what they have to offer. What sets NextDoor apart from them? It’s powered by trusted local information, with new updates being posted by neighbors every day. Whether someone is searching for a vendor to cater their party, or a licensed alarm dealer to protect their home or business, neighbors in communities from coast to coast are turning to NextDoor for the services they need in the immediate future.
Unlike Facebook, where people are not really looking to connect with brands or services, over 90% of users open the NextDoor app to get recommendations from neighbors for home services.
NextDoor Ads Provide Relevant Options.
NextDoor offers a variety of ways for businesses to reach neighbors, each of them delivered in a relevant context that makes sense to the user. Your alarm company can take advantage of everything from native ads, to display ads, to scrolling video ads, to NextDoor’s proprietary Digest email. There’s also a NextDoor marketplace, where you can advertise in a “for sale” platform where local users are looking for a specific service. It’s even possible to showcase multiple services in a carousel format, or place a click-to-call ad directly in NextDoor’s in-app newsfeed. Another highly popular option for NextDoor ads is their Local Deals option. There’s no one-size-fits-all model for advertising on NextDoor, which makes it appealing to alarm dealers and integrators looking to reach new audiences in their local communities.
What Do Ads on NextDoor Cost for Alarm Companies?
NextDoor advertising is scalable, and there are a variety of ways to structure an ad campaign. A modest budget similar to what you might expect for Facebook Ads is sufficient to generate traffic, brand awareness, and conversions. The platform offers tailored analytics that measure the effectiveness of your campaign, and working with the digital ad experts at AlarmBrand means you have a dedicated team who can adjust your campaign as needed. If you decide to try something new, NextDoor makes it easy – and with AlarmBrand as your digital advertising partner, it can be even easier.
Are You Ready To Generate New Leads on NextDoor?
If you’re ready to try NextDoor advertising for your alarm company, AlarmBrand is ready to help. Call us today to schedule a complimentary consultation. We look forward to speaking with you!
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