Direct mail campaigns in the security industry can produce incredible ROI, but the process is often too painful and expensive for most small businesses. Targeting zip codes, getting a list, designing a postcard, dealing with a printing company, and coordinating postage and shipping can be very expensive and takes too long. To make matters worse, […]
Alarm Companies: Direct Mail Automation is Here! Read More »
The hard truth is that over 96% of all websites and landing pages do not capture leads. It doesn’t matter how much money you spend on digital ads, social media, email, etc. People have VERY short attention spans and unless you have a strategy to capture their attention in 8 seconds or less, they will
Stop Wasting Money on Ads and Start A Sales Funnel. Here’s How. Read More »
Does your alarm company have a blog? If so, congratulations! You’re in the top 2% of businesses in this industry. If not, then you may have sensed that your website needs a blog but you’re not sure where to start or why this is even important. If you’re struggling to find the time to write a
Why Does My Alarm Company Need a Blog? Read More »
What are companies like Vivint, SimpliSafe, ADT and more doing that you’re probably not? They have an effective sales funnel on their website. Sales funnels are the missing link in the lead generation strategy of most local security companies. Digital ads, SEO, social media and email marketing are important but if you don’t have a
Sales Funnels: The Secret Sauce of Alarm Company Websites Read More »
Does the idea of getting more followers on social media overwhelm you? When you’re starting from scratch without any followers, it can seem like an uphill climb to social media success. But while building social media love takes time, there are lots of ways for your security business to get more followers. Here’s a few:
10 Tips for Growing a Social Media Following Read More »
The process of lead generation — attracting a prospect to your website and triggering them to take action — remains critically important in digital marketing. However, lead generation is only the beginning. Once your lead is generated, it has to be nurtured in order to complete the transition from prospect to paying customer. By mastering the art of lead nurturing, you can multiply your sales by 10 in the year to come.
The Kind of Email Marketing You SHOULD Be Doing But Probably Aren’t Read More »
Voice search technology has become mainstream, with devices powered by Alexa, Siri, Cortana and Google Assistant becoming a staple in most homes and new vehicles sold. Security companies, alarm dealers in particular, need to embrace this reality quickly or risk losing potential customers to the competition. When a consumer types a search on Google desktop
Hey Google, Find An Alarm Company Near Me Read More »
As an electronic security company, marketing is the lifeline of your business, so it makes sense to pay attention to what really works inside of the security industry and outside. The marketing team at Lucasfilm certainly did that. Star Wars has been captivating audiences since 1971, and continues to engage and enthrall new generations fans.
What Star Wars Can Teach The Alarm Industry About Marketing Read More »
Unlocking Opportunity: The Power of Local SEO for Alarm Companies Getting found online is crucial for small businesses, especially in the competitive alarm industry. When potential customers are searching for security solutions, they’re turning to Google and other search engines to find the best local providers. To ensure your alarm company stands out in these
The Essential Guide to Local SEO for Alarm Companies Read More »
The California Alarm Association is holding its annual Spring Convention & Golf Tournament in Palm Springs, CA May 17th-May 18th 2024 and AlarmBrand is honored to be a Bronze-Level Sponsor of this popular industry event. Every year, alarm company owners and representatives as well as top brands like Alarm.com, Resideo, Alula, SimPro, DSC and more
AlarmBrand Sponsors the CAA 2024 Spring Convention in Palm Springs, CA Read More »