In the commercial security industry, lead intelligence and scoring can play a crucial role in helping sales teams effectively target potential customers and close deals. Here’s how lead intelligence and scoring can assist sales teams in the commercial security industry: Targeted Outreach: Lead intelligence helps sales teams gather information about potential customers, such as their …
How Top Commercial Sales Teams Close Deals Faster Read More »
As an alarm company or systems integrator, you may have heard of the terms SQL (sales qualified lead) and MQL (marketing qualified lead) , but they are often mixed up with other marketing terms. These terms may seem confusing but it’s important for you to know the difference between SQL and MQL, since the sales …
The process of lead generation — attracting a prospect to your website and triggering them to take action — remains critically important in digital marketing. However, lead generation is only the beginning. Once your lead is generated, it has to be nurtured in order to complete the transition from prospect to paying customer. By mastering the art of lead nurturing, you can multiply your sales by 10 in the year to come.
Just like Zombies (or Walkers, Biters, whatever your flavor is) who were once normal healthy people, your security website was once a shiny happy place where visitors got the info they needed and picked up the phone to call your business. But alas, it may have since fallen prey to the winds of time and is now winding aimlessly through the post-apocalyptic land of the walking dead – websites, that is.
If you want to expand your established security business but aren’t sure where to start, try thinking like a startup. Although a small business that has been around for years is not a startup, it can still maximize growth with a startup attitude. This approach is catching on with many large companies that want to …
Grow Your Security Business by Thinking Like a Startup Read More »
Wait!
Learn The 5 Mistakes That Alarm Companies Make with Their Wesbites & How to Fix It
Are you worried about losing business because your website is outdated or hard to navigate? Have you tried getting quotes from design agencies only to find that they are outrageously overpriced and worse, don't understand the security industry? It doesn't have to be this way. We can help - get our free guide today!
