The hard truth is that over 96% of all websites and landing pages do not capture leads. It doesn’t matter how much money you spend on digital ads, social media, email, etc. People have VERY short attention spans and unless you have a strategy to capture their attention in 8 seconds or less, they will […]
Stop Wasting Money on Ads and Start A Sales Funnel. Here’s How. Read More »
What are companies like Vivint, SimpliSafe, ADT and more doing that you’re probably not? They have an effective sales funnel on their website. Sales funnels are the missing link in the lead generation strategy of most local security companies. Digital ads, SEO, social media and email marketing are important but if you don’t have a
Sales Funnels: The Secret Sauce of Alarm Company Websites Read More »
In today’s technology-driven world, we are all used to getting instant gratification with information at the touch of our fingertips. And with the advent of AI-driven communications, your customers expect real-time answers to their questions, or they’ll go elsewhere. It’s up to you to provide that seamless communication that allows you to meet them where
SMS Chat & Communication Strategies That Drive Sales & Referrals Read More »
It’s a logical conclusion that the more positive reviews you have, the more those reviews are going to help your business rank better against your local competitors. However, it isn’t only positive reviews that Google likes.
How Online Reviews Boost SEO For Security Companies Read More »
For small businesses in the alarm industry, a strong online presence is crucial for the success. A well-designed and secure website not only serves as a gateway for potential clients but also establishes trust and credibility. In this article, we will explore the five essential elements that every security company needs for a successful website.
Securing Success: 5 Essential Elements for a Thriving Security Company Website Read More »
Use the same software for your CRM and email marketing. It seems like a no brainer but 99% of your competitors in the security industry aren’t doing it. Making this one change, along with integrating a sales funnel represents a big sales opportunity that you’ve probably been overlooking. The synergy between email marketing and CRM
Security Companies: This One Thing Is A Game Changer for Lead Generation Read More »
Most security companies do not have an automated email nurture sequence in place to educate, enlighten and encourage leads between the time they reach out and the time when the sales team signs the deal. This results in many leads getting undersold, neglected, or worse, going to the competition. But it doesn’t have to be
How Security Companies Lose The Most Sales Opportunities Read More »
Just like Zombies (or Walkers, Biters, whatever your flavor is) who were once normal healthy people, your security website was once a shiny happy place where visitors got the info they needed and picked up the phone to call your business. But alas, it may have since fallen prey to the winds of time and is now winding aimlessly through the post-apocalyptic land of the walking dead – websites, that is.
Is Your Security Website Like The Walking Dead? Read More »
You have choices to make when you open a security company. An important one is how you want to present your services to potential customers.
Caring Not Scaring: How Alarm Companies Should Write Sales Copy Read More »
As small business owner, you have to deal with a lot of challenges. Keeping track of your contacts and sales pipeline doesn’t have to be one of them.
A CRM Doesn’t Have To Be Scary: The Essential Guide for Security Companies Read More »