Managing an alarm association is complex. Whether you’re an executive director, board member or committee chair, your mission to serve the industry depends on an engaged membership base.
Is your association struggling with:
- Getting attendees to register for your events?
- Keeping your social media updated?
- Staying in touch with members through email newsletters?
- Updating your website regularly?
- Keeping members engaged so that they renew (or even increase) their membership level every year?
- Enticing sponsors with value driven event & media exposure?
Too many associations in the electronic security industry are not reaching their full potential to effectively serve their base, provide legislative advocacy, and continuing education opportunities because their membership isn’t growing or has been become stagnant. While there are many ways to remedy this situation, we’d like to start with the low hanging fruit of the digital presence of the association. Your website should advance your mission not detract from it. Growing your membership, staying in touch with your current base and making event registration easy are three challenges that a strong digital marketing program and online presence can accomplish.
Six Tactics to Grow Membership Revenue
Update Your Website Design
If your alarm association website is poorly built, slow, outdated, and forces potential members to download a PDF, fill it by hand, and then print / scan / email / fax (fax?!?) just to sign up then you are missing out on potential growth. Today’s membership base expects a concierge experience from their association. Your website should should put your best foot forward. Update your website and write compelling new content that engages your visitors and promotes easy sign ups. Choose an easy to use page builder so that you can manage content yourself and keep it fresh.
Offer Members Only Content
Regularly publish news content and control whether it is accessible for members, associates, or the general public. Members only content offers unique value for your base and encourages seamless renewals.
Make Event Registration Easy
Ditch the PDFs and give your members an easy white glove sign up experience. You should be able to track new registrations and automate the emails that they get before, during and after your events.
Start an Email Marketing Campaign
Keep members updated regularly with email communications that you can easily manage yourself. Choose a email software platform that offers professional templates that you can reuse whenever the need arises.
Stay Engaged on Social Media
Grow your following and keep members updated with regular content. This can be industry news that you aggregate from other sources, the current president’s message, or even ask some of the established influencers within your membership base to do a guest article on your blog, then share it on Facebook, LinkedIn, and Twitter. Choose online software that will let you easily and quickly schedule posts in advance on all of the leading social channels.
Offer Continuing Education Course Content
Find an online platform like LearnDash to manage and deploy your own online courses, certifications, and ceu’s from your website. This will create loyal members and a revenue engine that will drive profitability year after year.
Does This Sound Like An Insurmountable Challenge?
Let’s bring your association into the modern era! We can help. At AlarmBrand, we’ve built websites for large and small alarm associations throughout the industry, resulting in membership growth, easy event management and modern digital communications that drive membership revenue. If managing the digital presence of your association website and marketing seems like a big lift or unaffordable, don’t worry. We offer non-profit rates, and for select associations, tailored partner programs with little to no capital outlay from your association. Talk to us today to learn more.
We create websites and marketing for the electronic security industry that communicate your story, resonate with your audience, and generate revenue. Since 2009, brands that you know and trust have leveraged our digital marketing expertise to grow their businesses, including dealers, integrators, associations, monitoring centers, and industry associates.
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