The hard truth is that over 96% of all websites and landing pages do not capture leads. It doesn’t matter how much money you spend on digital ads, social media, email, etc. People have VERY short attention spans and unless you have a strategy to capture their attention in 8 seconds or less, they will […]
Stop Wasting Money on Ads and Start A Sales Funnel. Here’s How. Read More »
What are companies like Vivint, SimpliSafe, ADT and more doing that you’re probably not? They have an effective sales funnel on their website. Sales funnels are the missing link in the lead generation strategy of most local security companies. Digital ads, SEO, social media and email marketing are important but if you don’t have a
Sales Funnels: The Secret Sauce of Alarm Company Websites Read More »
The process of lead generation — attracting a prospect to your website and triggering them to take action — remains critically important in digital marketing. However, lead generation is only the beginning. Once your lead is generated, it has to be nurtured in order to complete the transition from prospect to paying customer. By mastering the art of lead nurturing, you can multiply your sales by 10 in the year to come.
The Kind of Email Marketing You SHOULD Be Doing But Probably Aren’t Read More »
Most security companies do not have an automated email nurture sequence in place to educate, enlighten and encourage leads between the time they reach out and the time when the sales team signs the deal. This results in many leads getting undersold, neglected, or worse, going to the competition. But it doesn’t have to be
How Security Companies Lose The Most Sales Opportunities Read More »
As an alarm company or systems integrator, you may have heard of the terms SQL (sales qualified lead) and MQL (marketing qualified lead) , but they are often mixed up with other marketing terms. These terms may seem confusing but it’s important for you to know the difference between SQL and MQL, since the sales
The Art & Science of Security Systems Sales Read More »