Industry Associates

Sales Funnels: Why National Companies Are Beating You

What are companies like Vivint, SimpliSafe, ADT and more doing that you’re probably not? They have an effective sales funnel on their website. Sales funnels are the missing link in the lead generation strategy of most local security companies. Digital ads, SEO, social media and email marketing are important but if you don’t have a […]

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Starting the Sales Journey with Top of the Funnel Strategies

Understanding the sales funnel is essential for any business in the electronic security industry that is aiming to drive growth. The sales funnel is a visual representation of the customer journey, divided into three key stages: top, middle, and bottom. At the top of the funnel (TOFU), the focus is on creating awareness and attracting

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Why Digital Storytelling is a Great Way to Increase Brand or Product Awareness

For thousands of years, storytelling has been a form of entertainment and even a way to pass historical events down through generations. But did you know you can apply the strategies of digital storytelling to your marketing strategies? Yes, you can use digital storytelling to increase brand awareness or even highlight a product. You’ll find

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Finding Optimal Work / Life Balance: 6 Tips for Security Executives

It’s easy to let your business life seep into your personal life. Think about it: When you’re an entrepreneur, there’s a lot on your shoulders. Not only are you responsible for the overall success of your business, but your daily to-do list is constantly pulling at your mind and begging for attention. You’re tempted to check

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How to Convert More Leads with Webchat

Converting leads into paying customers is a common challenge many businesses have. But as technology advances, so do the marketing solutions available for security companies and monitoring centers. Live chat software can help you engage with website visitors in real time, improve customer service, and capture and convert more leads. The ability to capture more

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