Understanding the sales funnel is essential for any business in the electronic security industry that is aiming to drive growth. The sales funnel is a visual representation of the customer journey, divided into three key stages: top, middle, and bottom. At the top of the funnel (TOFU), the focus is on creating awareness and attracting […]
Sales funnels are the missing link in the lead generation strategy of most security companies. Digital ads, SEO, social media and email marketing are important but if you don’t have a strategy to convert website visitors into paying customers once they arrive on your website, then your website is leaking sales opportunities. A well-structured sales
When bagels alone aren’t a sufficient icebreaker (have they ever been?) you’ll need a concrete strategy for getting more out of networking events – but don’t worry, we’ve got your back.
For thousands of years, storytelling has been a form of entertainment and even a way to pass historical events down through generations. But did you know you can apply the strategies of digital storytelling to your marketing strategies? Yes, you can use digital storytelling to increase brand awareness or even highlight a product. You’ll find
It’s easy to let your business life seep into your personal life. Think about it: When you’re an entrepreneur, there’s a lot on your shoulders. Not only are you responsible for the overall success of your business, but your daily to-do list is constantly pulling at your mind and begging for attention. You’re tempted to check
Converting leads into paying customers is a common challenge many businesses have. But as technology advances, so do the marketing solutions available for security companies and monitoring centers. Live chat software can help you engage with website visitors in real time, improve customer service, and capture and convert more leads. The ability to capture more
Creating a well-managed YouTube channel with consistent content can help businesses grow better, but doing it right is just as important. Here’s how to do it step-by-step. 1. Sign in to your Google account. To watch, share, create, and comment on YouTube content, you’ll need a Google account. Go to youtube.com and click “Sign In”